Amrai Pari (WE CAN) is fundamentally a campaign of mass scale. Amrai Pari (WE CAN) recognizes that a relevantly large scale campaign and common awareness are required for the changes in attitudes, behavior and individuals that work across society. The central strategy of Amrai Pari (WE CAN) is to bring the deeply rooted personal, voluntary and self-propelled changes at the individual level - ordinary men, women and young people who commit to changing first themselves and then taking the change to at least 10 other people in their spheres of influence to change their immediate environment or families and lastly change their society to make it a violence free society.
The Change Makers will mobilize the stand against the social acceptability of violence against women. Indeed, Change Maker is a volunteer identity. Any person can become a Change Maker, who believes in the existence of violence and discrimination against women in the family and society; then takes a concrete stand to end that.
The Change Makers will also -
Change Makers are involved in the awareness-to-action process both as individuals and as a group. They recognize that change can be stimulated but not forced. In 2009, Amrai Pari (WE CAN) Bangladesh initiated the concept of Connector Change Maker. Connector change makers take more responsibilities onto themselves and act as the link between the allies on one level, and other change makers, on the other. A number of committees are formed at different levels (including Ward, Union and Upazilla levels) by the Change Makers involved with Amrai Pari Paribarik Nirjaton Protirodh Jot (WE CAN). The committees organize events, meetings, and coordinate with the district alliances. Currently there are 16666 Ward committees, 2384 Union committees and 472 Upazilla committees are working together to end violence against women.